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DECEMBER 2018 • VOL. 34 • NO. 12 • $9.90
cover story
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THE CHALLENGE OF DIRECT GLOBAL SOURCING International buying programs can be di cult, but some retailers seem intent to press on.
commentary
10 THE FRUITS OF THOUGHT CDC’s Misguided Focus To
Issue Food Safety Alerts
124 RETAIL PERSPECTIVE Finishing  e Season Strong
125 WHOLESALE MARKET Re ecting On 100 Years
Of Produce ... People And Tools
126 EUROPEAN MARKET Does Size Really Matter?
128 PRODUCE ON THE MENU Flavors of Produce:
What’s Trending Now?
features
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SUPER SALES IN THE PRODUCE SECTION How stores can gear
up and o er healthier options for the Big Game.
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ENDURING
PROSPECTS
IN POST-NAFTA MEXICO
 e U.S. relies more on Mexico for its produce.
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POTATO & ONION CATEGORY MANAGEMENT
Despite their staple status, there are still pro ts to be made o  vegetable-category leaders.
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TEXAS PRODUCE:
MANY THINGS TO MANY PEOPLE Lone Star State wears many hats, from global hub to farm stand down the road.
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FLORIDA STRAWBERRIES COME TO LIFE IN WINTER
 e Sunshine State’s important role in supplying retailers tasty berries.
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Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425.
PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network Inc., P.O. Box 810425, Boca Raton, FL 33481-0425
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