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                   MARCH 2019 • VOL. 35 • NO. 03 • $9.90
  cover story
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32ND ANNUAL
MYSTERY SHOPPER REPORT From soup to fruit salad, we put store personnel to the test: ‘Can you suggest produce items that will add flair to these dishes?’
commentary
16 THE FRUITS OF THOUGHT Mastering Merchandising
106 RETAIL PERSPECTIVE Re-energize Your ‘Base’
With Field Trips
108 WHOLESALE MARKET
Fruit Logistica: Earth-Friendly Packaging, Robots Fuel Trends
109 EUROPEAN MARKET
Fruit Logistica's Top 10 Innovations
110 PRODUCE ON THE MENU Tracking Produce Trends
Where They Start
112 VOICE OF THE INDUSTRY Help Boost Consumption
Through Brighter Bites
SAVVY WHOLESALERS REMAIN ‘EYES AND EARS’ OF CUSTOMERS In an age of consolidation, diversifying is the new path to survival and success.
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NEW TRANPORT TECH LOWERS RISKS, INCREASES PROFITS Supply chain management gets smart.
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FIVE COOL TRENDS IN DISPLAY-READY CONTAINERS High-quality graphics, six-color printing and a push to sustainability help check all boxes.
features
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SAY OLÉ TO
CINCO DE MAYO
MERCHANDISING
Americanized holiday is a good opportunity
to upsell produce for festive celebrations.
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SWEET CORN: A YEAR-ROUND MERCHANDISING WARRIOR The retail staple is found in spring,
summer grilling, fall and winter dishes.
  Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425.
PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network Inc., P.O. Box 810425, Boca Raton, FL 33481-0425
SOUTHEAST PEACHES
Taste, logistics advantages help bring profits to retailers.
PRODUCE BUSINESS / MARCH 2019 / 3
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SWEET TASTE HELPS
VIDALIA ONION SALES SIZZLE
The benefits of marketing the sweet onion category leader.
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