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“The [Moonlight] box is made up of 37 percent recycled paper and because we were able to eliminate clay coating and varnishes, the cost and environmental impact are far less than before. ”
latest six-color printing technology. This box is meant for shipping and is also used for displaying in grocery stores.
“The Moonlight box is unique because we were able to completely replace the preprint process without losing any print quality,” says Jacob Thill, director of marketing and sales strategy. “The box is made up of 37 percent recycled paper, and because we were able to eliminate clay coating and varnishes, the cost and environmental impact are far less than before. Moonlight’s box is shipped locally and ready to display in stores.”
3. PRATT INDUSTRIES
HIGH-GRAPHIC INFORMATIONAL PACKAGING
Conyers, GA
The great advantage of corrugated display ready containers (DRC) is the unmatched
marketing and information-sharing oppor- tunity that the box provides, according to Gregory Smith, agricultural packaging busi- ness development manager. “We know that variety specific information, taste character- istics/profiles, recipes and usage recommen- dations all provide lift at retail. These are all incredibly important elements that can be printed on our corrugated containers, along with a grower/shipper’s branding. Shoppers’ attention spans are so short these days; we only have milliseconds to differentiate our product from our surrounding competitors.
— Jacob Thill, Fruit Growers Supply Co.
The quickest and easiest way to do that is through packaging.”
The company manufactured the DRC
used to merchandise the Georgia Juicys- brand of ripe peaches, grown and shipped by the Genuine Georgia Group, LLC.
PRODUCE BUSINESS / MARCH 2019 / 57