Page 3 - index

APRIL 2018 • VOL. 34 • NO. 04 • $9.90
in this issue
4 QUIZ
6 WASHINGTON GRAPEVINE 8 PRODUCE WATCH
10 FORWARD THINKING
14 RESEARCH PERSPECTIVE
15 COMMENTS AND ANALYSIS
90 BLAST FROM THE PAST 90 INFORMATION SHOWCASE
features
31
SALES ARE MUSHROOMING
Healthy attributes, versatility and flavor create consumer desire for nutritious fungi.
38
WHEN MOVING PRODUCE,
IT’S ALL ABOUT THE BASE
Pallets may come in various types and sizes, but it’s the bottom line that matters most.
43
GUACAMOLE ON THE GROW!
Consistency, health halo keep consumers coming back for more.
48
AUSTRALIAN/NEW ZEALAND FRUIT SHOWS ENVIABLE POTENTIAL
New varieties, exotic items and an Instagram campaign liven up produce departments and drive sales.
53
SEAMLESS SUPPLY OF SPRING GRAPES
Mexico, Coachella Valley keep cycle going year-round.
commentary
12 THE FRUITS OF THOUGHT Banana Prices, Contracting And
Retail-CEO Shortsightedness
86 RETAIL PERSPECTIVE
Give Customers What They Want: Quality Produce In Online Orders
87 WHOLESALE MARKET There Are Messages In Those
Shorthand One-Liners
88 EUROPEAN MARKET Produce Opportunities
In A Circular Economy
89 PRODUCE ON THE MENU Trends Driving Use Of Produce
On American Menus
departments
VALUE-ADDED MARKETING
57 FRESH PAIRINGS ARE CUT ABOVE
Companies come to market with new wave of mixes that combine produce, protein and grains.
ORGANIC MARKETING REVIEW 62 ORGANICS’ PREMIUM PRICING:
NOT WHAT IT ONCE WAS
Sticker shock morphing into pleasant surprise for shoppers.
MERCHANDISING REVIEW 66 ONIONS’ SWEET,
MILD FLAVOR SELLS
Effective merchandising can be a profit-driver throughout the year.
MERCHANDISING REVIEW 72 STILL ROOM TO SELL
MORE TOMATOES
Their popularity is soaring, but simple ideas, big displays can be highly profitable.
MERCHANDISING REVIEW 78 PLANNING A REWARDING
MELON PROGRAM YEAR-ROUND
Flavor, visibility, creativity and variety
lay the foundation for stable sales results.
DRIED FRUITS & NUTS 83 WALNUTS CAN DELIVER
CRUNCH, PUNCH
Snacking, versatility help keep volume strong throughout the year.
cover story
20 BLURRED LINES BETWEEN RETAIL AND FOODSERVICE:
REACHING ACROSS THE AISLE
Collaborative supermarket retailers and produce suppliers can cash in on consumer desire for fresh menu items.
special features
16
FROM THE PAGES OF THE PERISHABLEPUNDIT.COM
What Does It Take To Beat Unfair Produce-Buying Practices When Laws And Crackdowns Don't Work?
18
ASCENDANT INDEPENDENT: JIMBO’S...NATURALLY! — OF AND FOR THE COMMUNITY
San Diego-area grocer widely embraced for its organic and local products.
CPMA insert
Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425.
PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425
PRODUCE BUSINESS / APRIL 2018 / 3