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value-added marketing
DOLE FOOD COMPANY
Greek Chopped Salad Kit
Westlake Village, CA
The ninth and newest flavor variety in the company’s chopped line is the Dole Greek Chopped Salad Kit. Launched in early 2018, this 10.3-ounce bagged kit contains bite- sized Romaine lettuce, Feta cheese and sweet onion pita chips with herb-oregano seasoning and the company’s own Greek Vinaigrette dressing.The kit combines the growing popu- larity of Greek-inspired salads with public preference for chopped salads. Other flavor varieties in the company’s chopped line also include at least one protein such as seeds or cheese.
KINGS FOOD MARKETS
Power Bowl Bar
Parsippany, NJ
Influenced by the casual dining trend of Buddha Bowls — colorful containers typically comprised of vegetables, healthy grains and protein — shoppers at four of 25 locations of this upscale retailer
can create their
own customized
Power Bowls
for lunch or
dinner. Fillings
include a selec-
tion of greens,
grain blends and
roasted or raw
veggies, topped with
either Lemon Tahini or
Carrot Miso dressing. The bars, which opened in January, are in the Market Square section of the store, near chef prepared foods and ready- to-go dishes.The Power Bowl bar’s ingredients will change seasonally. pb
60 / APRIL 2018 / PRODUCE BUSINESS