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                 produce quiz
     THIS MONTH’S WINNER CINDY SWANBERG SCHWING Senior Marketing/Business Development Manager London Fruit, Inc.
Pharr, TX
Trade shows often can play a pivotal part in connecting companies with potential hires. In some cases, the two parties already know each other well.
At the 2017 Viva Fresh convention in Austin, TX, Cindy Swanberg Schwing ran into repre- sentatives from London Fruit, Inc., whom she knew very well — she had worked for the company in the 1990s. After that meeting and more conversation, she struck a deal to return to London Fruit, a Pharr, TX-based importer of avocados, mangos and limes from Mexico.
Schwing, the senior marketing/business development manager, says coming back to London Fruit has had benefits beyond her passion for produce and helping handle a wide range of public relations and social media initiatives.
“I’d have to say, the elements of the job that make it most special are the people — awesome people in the industry and wonderful
people at London itself,” she says. “It’s like we’re a family. [President] Barry London estab- lished this culture many years ago. He’s a very giving person and takes care of his people.
“I think the moment you discover your employer cares for its people as people and not so much as employees, it’s a turning point. It makes a person realize that the business is more than just a business.”
Schwing, who has run her own companies and even been a college lecturer and high school Spanish instructor, says working for London Fruit not only has given her a chance to speak Spanish every day but also to do work she truly loves.
“It gets in your blood,” she says. “By far, it has been the work in my life that has had the most meaning. ... I’m a farmer’s daughter, so agriculture is near and dear to my heart, too.”
A reader of Produce Business since its incep- tion, Schwing says the magazine is important because it “focuses on relevant and current topics. It is very progressive and forward- thinking, along with being down-to-earth in its content.”
London Fruit will be exhibiting at this year’s Viva Fresh in San Antonio with a new clamshell packaging line.
 How To Win! To win the Produce Business Quiz, the first thing you must do is enter. The rules are simple: Read through the articles and advertisements in this issue to find the answers. Fill in the blanks corresponding to the questions below, and either cut along the dotted line or photocopy the page, and send your answers along with a business card or company letterhead to the address listed on the coupon. The winner will be chosen by drawing from the responses received before the publication of our June 2019 issue of Produce Business. The winner must agree to submit a color photo to be published in that issue.
                        April2019•VOL.35•NO.4•$9.90
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VP editorial
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Jackie Tucker
Production dePartMent
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eVent coordinator
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contriButing Writers
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adVertising
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Send insertion orders, payments, press releases, photos, letters to the editor, etc., to Produce Business, P.O. Box 810425
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Produce Business is published by Phoenix Media Network, Inc. James E. Prevor, Chairman of the Board P.O. Box 810425, Boca Raton, FL 33481-0425. Entire contents © Copyright 2019
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     QUESTIONS FOR THE APRIL ISSUE
1) In what year did Espoma Organics open for business? ______________________________ 2) What company features the Yes!Berries brand? _____________________________________ 3) What independent grocer has provided specialty produce to Fort Worth, TX for the past
75 years? __________________________________________________________________ 4) What’s company’s latest pitchmen include ‘Fresh Fanatics’?__________________________ ____________________________________________________________________________ 5) Wood or plastic? What devices provide core platforms for protecting produce?____________ 6) What company’s motto is ‘Avocados Made Simple’? ________________________________
This issue was: o Personally addressed to me o Addressed to someone else Name__________________________________Position_______________________________ Company_____________________________________________________________________ Address______________________________________________________________________ City_____________________________State_______________ ZIP______________________ Phone_____________________Email_____________________________________________
Photocopies of this form are acceptable.
Please send answers to: cburt@phoenixmedianet.com
or send via mail to: APRIL QUIZ PRODUCE BUSINESS • P.O. Box 810425 • Boca Raton, FL 33481-0425
       4 / APRIL 2019 / PRODUCE BUSINESS


































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