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COVER STORY
Marketing Excellence Awards
Successful marketing can mean the difference between standing out and just being a placeholder — delivering a healthy bottom line or mis ring and burning through
that bottom line — earning the trust of customers or losing out to the competition. We’ve all experienced marketing that gets
our attention — sometimes in a way that makes us laugh out loud, other
times when it brings a tear or two, routinely when it informs and some-
times because it enlightens or inspires. There are long-established
marketing fundamentals — focused targeting; communicating with clients; creating value, standing out in a crowded eld — and a whole lot more.
Good marketing tactics can
go beyond the fundamen-
tals and sometimes, when the marketing approach is great — way beyond.
This year, Produce Business is excited to introduce our readers to the Marketing Excellence Awards’ class of 2019 — as this is our 31st year of high- lighting the best the industry has
to offer — whether it be through combing the produce aisles, through social media, industry trade shows or listening and learning from you.
After careful consideration of many, many entries, we’ve zeroed in on the produce campaigns that go beyond good strategies and merit the moniker of excellence.
We applaud these companies for creating not only value for their constituencies, engendering loyalty and enthusiasm for their brands but also for inspiring us all to raise the bar that much higher.
CMI Orchards
National Mango Board
National Watermelon Promotion Board
I Love Produce
Avocados From Mexico
California Avocado Commission
California Giant Berry Farms
Giumarra
Oppy
31ST ANNUAL
MARKETING
EXCELLENCE AWARDS
Pure Flavor
Produce For Kids
DelFrescoPure
PRODUCE BUSINESS / AUGUST 2019 / 17