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NATIONAL MANGO BOARD
ORLANDO, FL
‘The Mango Store: A Pop Of Sunshine On A Cold Winter Day’
The National Mango Board created The Mango Store, a pop-up store in the Soho district of Manhattan, during one of the coldest days in March to show consumers that mangos are available year-round while showcasing versatile uses through innovative recipes and products.
The NMB decided to open its Mango Store on Thursday, March 7, near a bustling shop- ping district. But prior to its opening, the Board got the buzz going with ads displayed on a digital billboard in Times Square. It designed its sleek store with splashes of color, a Wall of Mango Innovation, a Mango Many Ways table of different mangos, a Mango Bar and Mango 101 educational signage. Associates would be positioned in key locations to encourage guests to take pictures in a photo booth and to spread the sunshine on social media.
Celebrity chef Antoni Porowski and celebrity nutrionist Kimberly Snyder were among those “sharing the sunshine” of the pop-up store on social media, where the NMB did more than 1.3 million total impressions, while generating more than 465 total video views of the event. As a result, in the peak of winter, overall impressions were up 13.2% from the previous year.
PLAN OBJECTIVES
CAMPAIGN
RESULTS
20 / AUGUST 2019 / PRODUCE BUSINESS