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EASTERN APPLES MICHIGAN APPLES
PRODUCE BUSINESS / AUGUST 2019 / 27
1974. “In term of caramel apples, discounted pricing helps promote sales.”
FOCUS ON COOKING, HEALTH
Another good place to start with fall produce merchandising is to consider customers’ seasonal culinary challenges and build attractive displays around them.
“It helps to o er consumers solutions for completing their time-honored recipes by merchandising apples next to other ingredients, such as celery,” says Whitney. “Labor Day, barbecue gatherings, back-to- school, Halloween and anksgiving are all merchandising opportunities in produce.
“Green beans, sweet potatoes, Russet potatoes, Brussels sprouts, butternut squash,
celery, green onions, broccoli and fresh value- added o erings are ideal during time-starved holiday preparation,” she notes.
According to Buurma Farms’ Buurma, promoting a number of items that are increasingly important to healthier lifestyles — from mixed greens and beets to zucchini, tomatoes, cabbage, cucumbers and peppers — can be e ective, especially when marketing to Millennials and Generation Z.
Publix gives its customers, both online and in-store, additional reasons to pause when looking at fruits and vegetables by not only promoting their healthful bene ts but also seeking ways to t them into possible meal solutions.
“We usually try to support the Labor Day