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than one size of avocado. West Pak o ers a popular bagged avocado with year-round retail options, both conventional and organic versions of its I Love Avocados brand, and Lil’ Cads. “Lil’ Cads sales are growing quickly because more avocado lovers are opting for single-serving, no-waste sizes of their favorite green fruit,” says Meyer. “Also, retailers like carrying at least two sizes of avocados,” he says.
Mission Produce o ers a usage guide for various sizes of avocados.
“It is always a good idea to carry a comprehensive assortment of avocados with two bulk sizes, bagged fruit and an organic o ering,” says Mission Produce’s Anazawa. “We’ve found consumers really gravitate toward a particular size based on their usage needs. Small fruit is excellent for single- serve sandwiches, salads and toast, while larger sizes are perfect for family meals and party size dips. No matter the size, you can expect the same creamy, delicious avor,” she says.
Ybarra of Coborn’s likes to promote multiple purchasing — for example, ve avocados for $5. “We also get great feedback from customers on our six smaller, snack-size 84s in a bag. e pit is smaller so they get a higher proportion of esh.”
“Sizing is key,” says Mills, of Lucky’s. “We o er two sizes, a smaller and a larger, because not everyone feeds the same number of people at the dinner table. Smaller is good for two people because they can nish the whole thing without having to wrap and store extra. e larger avocado o ers value in price and can feed more people.”
MARKET ON HEALTH
Gone are the days of banishing healthy foods that happen to be high in fat. Avocados are nutrient-dense and abundant in vitamins and minerals. Avocados from Mexico aligns key messaging with health bene ts, focusing on cardiovascular health, weight manage- ment, healthy living and Type 2 diabetes, and promotes avocados as a rst food for infants and a food to build healthy eating habits among children.
“As the awareness of the health bene ts of avocados continues to soar, more consumers are open to ways of substituting avocados in place of rich or high-fat foods tradition- ally served during fall events and holidays,” says West Pak’s Meyer. “Providing recipes to consumers and grouping the makings for fall and holiday dishes will help generate both sales and health awareness.” pb
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