Page 3 - index

62
cover story
41
CAN RETAILERS CREATE
WEALTH FROM HEALTH? Furthering the dialogue on promoting the industry's greatest weapon.
Cover photo courtesy of Wakefern
86
features
62
PRODUCE PACKAGING:
A WINDOW TO THE PRODUCT Myriad factors can in uence consumers, including color, branding and price.
70
WHOLESALERS UP
THEIR SERVICE GAME
e modern players score big by meeting chang- ing needs and staying focused on the long view.
86
EXPANDING CRANBERRY SALES
Clever merchandising helps retailers
move more of ‘America’s Original Superfruit.’
90
FLORIDA’S LARGE
AUTUMN PORTFOLIO
Abundance of Sunshine State product helps keep shelves stocked.
95
HEAT UP WINTER SALES WITH IMPORTED BERRIES Imported varieties collectively have doubled in three years.
100
BERRIES: SMALL BUT
MIGHTY ON THE MENU
Health halo and consumer appeal inspire creativity from restaurant chefs.
102
CALIFORNIA CITRUS
Traditional varieties, such as Navel oranges, still lead the pack.
108
A RIVER RUNS THROUGH IT
Good outlook for high quality crops of red and yellow potatoes from the Red River Valley.
118
SAN LUIS VALLEY POTATOES
Organic acreage increase continues, and good quality crop prevails as San Luis Valley potato volume
hits the market.
108
Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425.
PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network Inc., P.O. Box 810425, Boca Raton, FL 33481-0425
OCTOBER 2018 • VOL. 34 • NO. 10 • $9.90
commentary
22 THE FRUITS OF THOUGHT Four Ways To Get Hypocritic
Consumers To Eat More Produce
180 RETAIL PERSPECTIVE Don’t Give Up On Fall Sales
182 WHOLESALE MARKET Kids In e Business —
Treat em Like Employees
184 EUROPEAN MARKET
e Killer Salad, e Fishless
Fish And e Carnivore
186 PRODUCE ON THE MENU e Power Of Potatoes
188 VOICE OF THE INDUSTRY Going Bananas: A Fresh Take
On Convenience
190 VOICE OF THE INDUSTRY Blockchain Ushers In New
Age Of Crisis Visibility
PRODUCE BUSINESS / OCTOBER 2018 / 3