Page 32 - index

fresh-cut marketing trend trackers
2. DOLE
SPINACH MISO CRUNCH SALAD KIT WESTLAKE VILLAGE, CA
Consumers desire exciting new avors and the health halo of fermented foods. ey will nd both in Dole’s newest packaged salad: Spinach Miso Crunch Salad Kit. e 8.3-ounce kit, which launched in North Ameri- ca in August, combines Baby Spinach, Baby Red Chard, sliced carrots, sliced almonds, cashews and wonton strips with Dole’s Own Japanese Miso Dressing. is kit is the rst in the market with a Miso dressing, the seventh kit in the company’s Premium Salad Kit line and 30th salad kit overall. Multi-serve kits are the fastest-growing segment of the packaged salad category, up 14 percent over the previous 52 weeks ending July 28, 2018, according to Nielsen data as supplied by Dole.
3. EARTHBOUND FARM
MIGHTY SPINACH, RED BABY BUTTER AND ROSÉ BLEND SAN JUAN BAUTISTA, CA
Years of work with seed partners to develop multi-leaf varieties with unique avors and textures, all grown organically, characterize Earthbound Farm’s latest trio of packaged salads. ese are Mighty Spinach (Spinach, Bok Choy, Pak Choi, Tatsoi), Red Baby Butter, and Rosé Blend (Lolla Rossa, Red Oak, Red Tango, Red Baby Butter, Radicchio). e latter is like spring mix but has slightly sturdier leaves with a little crunch that can stand up to many di erent types of dressing. Each of these salads is packed in a 5-ounce clamshell.
4. FRESH EXPRESS PUMPKIN PANZANELLA KIT SALINAS, CA
Caesar salad kits account for 67 percent of lettuce kit sales, but only 31 percent of total kits, including chopped kits and bowls, according to IRI data for the week ending March 25, 2018, as supplied by Fresh Express. is is the market niche the company’s new Chopped Caesar Kit lls. e 10.4-ounce kit contains chopped Romaine lettuce, herb seasoned croutons, cracked pepper, grated Parmesan cheese and Parmesan Caesar dressing. e company’s sec- ond newest product, its Pumpkin Panzanella Kit (Arugula, Baby kale, pumpkin spiced cornbread croutons, pumpkin spiced pepitas, cherry avored cranberries, Orchard Vinaigrette dressing) in a 7.1-ounce bag, rides high on the popularity of pumpkin avor.
32 / OCTOBER 2018 / PRODUCE BUSINESS