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Spezzano agrees price can be an “They can’t consume the produce fast
inhibitor to produce purchases for some consumers.
“Probably 80 pecent of the U.S. popu-
enough.”
Spezzano is quick to point out, however,
that pricing can be comparable to some
PHOTOS COURTESY OF HY-VEE
Hy-Vee HealthMarket is a health-focused brand with a smaller footprint. The produce section is about a third of the size of a traditional Hy-Vee store and carries about half the number of varieties as a full-size store but offers a tremendous selection for quick, healthy choices.
and fruits at the best prices available, we can help them make purchases that fit their budget and lifestyle.”
lation understands that produce is healthy, but for some, it’s unaffordable, and there are issues with perishability,” he says.
of America’s favorite snacks. “Apples and grapes are just as econominal as potato chips and better for you.”
ACTIONS MATTER
Many retailers have learned the hard way that customers are notoriously incon-
52 / OCTOBER 2018 / PRODUCE BUSINESS