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“Social media posts, email newsletters, chalkboard signs and bag-stu ers are all e ective ways we see independent retailers and natural food stores promot- ing produce beyond costly traditional ad circulars.”
— Jonathan Steffy, Four Seasons Produce
week or two in advance. It allows retailers to take advantage of items with a short season or unexpected gluts with competitive pricing.”
FreshPro o ers targeted weekly ad programs. “Customers can pick and choose what items t into their weekly ad theme, and we o er any vendor or grower support and POS materials,” says Granata.
S. Katzman’s marketing team works with customers who do not have their own resources to design ads. “We also work with growers to get marketing material for their brands,” says Katzman. “In addition to buying and selling other brands, we have our own brand for which we provide in-store displays, promotional mate- rial, and print and digital media advertising.”
General Produce’s team works in concert with certain ad groups and retailers to write weekly ads. “We base this on seasonal items and great buys with growers and shippers,” says Luka. “Our buying team coordinates product volumes with speci c customers. We provide ad iers, retail ad cards and other support, such as product demos, to connect all the dots in the selling cycle.”
Helping independent retailers market in cost-e ective ways is important, emphasizes Four Seasons’ Ste y. “Social media posts, email newsletters, chalkboard signs and bag-stu ers are all e ective ways we see independent retailers and natural food stores promoting produce beyond costly traditional ad circulars,” he says. “Four Seasons has libraries of product photos, infographics, point-of-sale seasonality and usage signage, as well as in-store special iers created in-house by our marketing team – all for the bene t of partner customers.”
Procacci also assists customers with designing and coordinating marketing mate- rials. “We do a lot of facilitating to get stores the materials already available from grower/ shippers, state departments of agriculture or commodity boards,” says Feighery.
This large-scale display was guided by California-based General Produce, which helps connect retailers with growers.
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