Page 12 - December2018

produce watch
TRANSITION
BOWEN ELECTED TO FOODSERVICE BOARD
TRANSITION
TRANSITION
NORTH SHORE LIVING
HERBS+GREENS
Durell Strouse has been named
sales manager for Southern Cali-
fornia-based North Shore Living, a
hydroponic greenhouse grower of
fresh living herbs and microgreens.
Strouse has a wealth of experience within the grocery and consumer packaged goods industry, with expanded sales and customer development roles at Kraft Foods, PepsiCo, Post Foods, Bake- Mark/CSM Bakery Solutions and B&G Foods.
ANNOUNCEMENT
VIVA FRESH REGISTRATION OPEN
The Texas International Produce Association (TIPA) says registration for the
fth-annual Viva Fresh
Produce Expo is open for
retail, foodservice and
attendees. The event, slated for April 25-27, 2019, again will be held at the JW Marriott Resort & Spa in San Antonio. Viva Fresh, which began as a small regional tradeshow with the goal of shining a light on the importance of the Rio Grande Valley as an emerging trade corridor and production zone, now draws sold-out crowds. For more information or to register online, go to vivafreshexpo.com. Registra- tion, airfare and hotel expenses are complimentary for qualifying retail and foodservice companies.
ANNOUNCEMENT
CHIQUITA COMBINES WITH BRAZILIAN
ARTIST BRITTO ON STICKER CAMPAIGN
Chiquita Brands
International, Fort
Lauderdale, FL, has
launched a series of
four limited-edition
stickers that feature the artwork of Brazilian artist Romero Britto on its bananas this holiday season. “Britto’s work exudes the fun and playful nature
of the Chiquita brand, combining in uences from cubism with pop, to create a vibrant, iconic style,” according to the company. They are slated to appear on more 200 million Chiquita bananas in the U.S. and several European countries through mid-De- cember. “This partnership is a perfect match, says Britto. “Not only is my favorite color yellow, but I take pride knowing my artwork brings happiness to people — just like the iconic Chiquita banana.”
ANNOUNCEMENT
WATERMELON BOARD SERVES UP
FRUIT TO MARINE MARATHONERS
Jamie Bowen, marketing manager
for the Idaho Potato Commission,
was selected to serve on the
International Foodservice Editorial
Council (IFEC) Board of Directors. As
an IFEC member for 10 years, Bowen
has contributed her skills to the committees she has served on while expanding her foodservice network. A native of Idaho, Bowen has been a tire- less promoter of all things Idaho since 2008. She was honored in 2014 by Produce Business as one of the “Top 40 Under 40” industry leaders.
THE SYKES COMPANY
Lesley Sykes was hired as execu-
tive vice president for The Sykes
Company, Rio Rico, AZ, which has
specialized in marketing squash
and watermelon imports out of
Nogales for the past 40 years.
Sykes also worked as a market
research consultant in Costa Rica and was most recently at SCS Global Services in Emeryville, CA, working with international growers to provide visibility to their sustainability programs. She is the daughter of Bill Sykes, the company’s founder and president.
Durell Strouse
Jamie Bowen
Lesley Sykes
Produce & Floral Watch are regular features of Produce Business. Please send information on new products, personnel changes, industry, corporate and personal milestones and available literature, along with a high resolution image to: Managing Editor, Produce Business, P.O. Box 810425, Boca Raton, FL 33481-0425 or email us at info@producebusiness.com.
12 / DECEMBER 2018 / PRODUCE BUSINESS
Athletes at the 2018
Marine Corps Marathon
in Washington, DC, were
rewarded with fresh
watermelons after crossing
the nish line, courtesy of
the National Watermelon
Promotion Board (NWPB),
based in Winter Springs, FL. marketing manager The group provided 48,000 for Marine Corps samples of watermelon. Marathon
Each carton of the cubed
watermelon was stickered with the message, “Refuel, Rehydrate, Recover.” “Bringing watermelon to Washington is a capstone for the industry’s promotion and education efforts,” says Stephanie Barlow, NWPB’s senior director of communication.
Stephanie Barlow, with Marc Goldman,