Page 122 - December2018

oral & foliage marketingu year in review Floral And Foliage
Trekking In 2018
WBY E. SHAUNN ALDERMAN
e enjoy being eyes in the elds, on the farms and in the stores for you. Whether we are o cially store-check-
ing or enjoying ower and food adventures near or far, we have readers in mind. ank you for your continued interest in our o- ral coverage. We appreciate your appetite for information, your participation and your meaningful feedback. Here is a glimpse of our 2018 oral and foliage journey.
Vase-ready has a whole new meaning with this oral display at a Philadelphia-area Wegmans.
For supermarkets, mass
markets and club stores, there always will be a connection be- tween the worlds of Floral and Produce. At Produce Business and Floral Business, it’s our responsibility and pleasure to provide information that helps readers in their roles within these two departments.
JANUARY
JANUARY
TROPICAL PLANT INTERNATIONAL EXPO
Fort Lauderdale in January is a favored business trip for most buyers, especially if they are looking to be wowed by enchanting displays featuring foliage plants and trop- icals. Hosted
by FNGLA of Orlando, this event is well-attended and features tours and educational sessions.
LUCY’S MARKET IN ATLANTA, GA
is little store of wonders seems like a charming-but-dynamic business I would read about in Southern Living because of the interesting back story of owner Kim Wilson. She’s a determined woman of vision who smartly operates a fun-to-browse, local- style store featuring mostly-from-the-farm produce, enchanting gifts, gourmet prepared foods, customized gift baskets and a stimu- lating wine selection. Yes, there’s oral, and boy do they know how to merchandise to delight their well-heeled customers seeking above-ordinary fresh products and gifts.TIP: When in Atlanta’s Buckhead neighborhood, pay a visit to the upstairs farmers’ market – as called by my taxi driver. It all started because of a bountiful vegetable garden.
MARCH
WORLD FLORAL EXPO IN CHICAGO
To capture World Floral Expo, Floral Business traveled from sunny Boca Raton to snow-laden Chicago in March. Produced by HPP Exhibitions of Amsterdam, the three-day event included impressive exhibits from international growers and ower breeders, educational sessions and the ever-popular oral design sessions.
Caught delighted — Shaunn Alderman, associate publisher
of Floral Business, was wowed by the captivating oral creations at
World Floral Expo in Chicago.
122 / DECEMBER 2018 / PRODUCE BUSINESS