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DOLE AND DISNEY: “POWERING THE HERO WITHIN”
One of the best ways to boost your DOLE® Banana sales is by participating in Dole’s category-expanding marketing campaigns and promotions.
Dole continues its ongoing and exclusive in-store collab- oration with Disney, designed to make healthy living fun and support parents as they encourage their kids to make healthier food choices. For more than two years, Dole has launched numerous exciting health and nutri- tion programs themed to Disney, Pixar, Star Wars and Marvel films and characters, all encouraging families to expand their fresh-eating usage by adding more fruits and vegetables to their lives.
Parents are looking for convenient, nutritious food ideas for their families, and one of their biggest challenges is kids’ resistance to eating more fruits and veggies. But research shows that favorite characters have a tremendous influence in general on acceptance and behavior among children. In fact, when kids see favorite heroes promoting fruit and vegetable consumption, they are drawn in and more likely to choose fruits and vegetables themselves. And Dole is the only brand that is licensed to feature Disney, Pixar, Star Wars and Marvel film characters on their banana stickers.
Throughout 2019, Dole continues the healthy eating fun with its “Powering the Hero Within” program, specifi- cally designed to equip parents in their heroic battle for healthier families. The campaign features custom digital and social media content, hero-inspired recipes, healthy- living tips, and Marvel, Disney and Pixar characters on millions of DOLE® fresh fruits and vegetables at grocery and retail stores nationwide.
DOLE® Banana retailers that take advantage of Dole’s marketing programs can bring the excitement of Marvel, Disney and Pixar characters right into the produce section. Through product packaging, available in-store POP and more, retailers can grow their banana sales, plus know they are helping parents win the daily battle for good nutrition in the home. Contact your Dole representative to get involved!
DOLE
MASTERS OF MERCHANDISING
PRODUCE BUSINESS / MARCH 2019 / 15
DOLE AND RELATED MARKS ARE TRADEMARKS OF DOLE FOOD COMPANY, INC.
DOLE
One Dole Drive
Westlake Village, CA 91362 (818) 874-4000 www.Dole.com