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                      BERRIES
 NATURIPE FARMS
   FARMED FRESH SINCE 1917TM
Naturipe Farms is a partnership between highly esteemed growers, whose fields are spread across the globe and an industry leader for more than 100 years in producing fresh, healthy and delicious berries. The diverse grower base and focus on innovation ensures year-round availability of exceptional organic and conventional fruit. By sharing resources, skills, labor and knowledge, we are better farmers, and in turn, strengthen the local farm community.
PROMOTIONS, DISPLAYS & ADVERTISING
HELP INCREASE SALES
• Consumers place a huge emphasis on TASTE when purchasing fruit.1 Prove to
customers how delicious Naturipe berries are by offering in-store sampling. • LOCALLY-grown produce is highly desirable.2 Customers will now know the origin
GO DIGITAL
WEBSITE AND SOCIAL MEDIA outlets are great tools to help consumers make informed decisions. Use these outlets to promote in-season berries via special offers, coupons, recipes and meal-prep tips.
HEALTHY CONVENIENCE
Today’s shopper is always on the go and looking for convenient, healthy snack and meal options. Retailers can encourage these purchases by creating a well-stocked, eye-catching berry display at the front of your produce department with Naturipe® strawberries, blueberries, raspberries and blackberries.
BERRY CARE AND HANDLING
• Do not break the cold chain — even while on display (32 degrees to 34 degrees is ideal) to prolong freshness.
• Keep berries away from moisture.
• Inspect berries before putting on display — remove bruised, damaged or decayed
berries to keep from spreading.
• Maximize selling opportunities by keeping displays well-stocked.
1 Source: USHBC Opportunities Assessment Study, 2016
2 Source: The Packers Fresh Trends 2016 Survey (a survey of more than 1,000 targeted respondents who are members of a nationwide panel)
3 pinterest.com/naturipe
4 Source: PMA, Takeaways From Fresh Connections: Retail Consumer Panel
NATURIPE FARMS
P.O. Box 4280
Salinas, CA 93912
(831) 443-2358 www.naturipefarms.com sales@naturipefarms.com
 of their berries by the map and state
represented on the Naturipe label.
• 79 percent of shoppers are drawn to a SALE,2 making price promotions a great way to increase purchase intent. • EDUCATE customers on the HEALTH BENEFITS and VERSATILITY of berries. Cross-merchandise berries with other healthy, complementary items, such as yogurt or mixed greens. Encourage use by including recipes and cooking
suggestions alongside the display.
• 1 in 3 produce purchases are unplanned,1 which allows for great opportunity to UPSELL by displaying all berry types together. Naturipe’s 1-pound strawberry and 1-pound blue- berry packs are the perfect mix-and-
52 Weeks ending 12/2/2018 - IRI/FreshLook Marketing, Multi-Outlet.
  match pair.
• Naturipe berries are available YEAR-ROUND. Take advantage of this and get
creative with merchandising displays and usage suggestions, such as: mango, blackberry and feta appetizer bites or strawberry, mozzarella and basil atop baked balsamic chicken.3
Customers are continuing to increase their berry purchases, with berries accounting for over 20.7% of total fruit sales.
    18 / MARCH 2019 / PRODUCE BUSINESS
MASTERS OF MERCHANDISING





























































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