Page 22 - 0319

CHERRIES
CHELAN FRESH
FRESH CHERRY SOLUTIONS FOR EVERY
SHOPPER, BUDGET AND HOUSEHOLD
Fresh cherries excite consumers. They’re seasonal and limited. Retailers can benefit from the get-it-before-it’s-gone mindset. When it’s Northwest cherry season, consumers are ready to buy based on impulse. And in best-case scenarios, cherries can outsell some year-round produce.
1. GET THEM OUT
Get cherries out of delivery cartons quickly and display in 1lb or 2 lb pouches. Build large displays at the front of the store or department, communicating fresh, seasonal fruit.
5. CONVENIENCE IS KING
The new 1/2 Dry Pint of cherries gives retailers an opportunity to present a “trial size” of cherries to consumers. With a smaller volume of fruit and a lower price point, the 1/2 Dry Pint is the perfect packaging to entice a new consumer to give cherries a try.
The grab and go Cup O’Cherries are a convenient snack on the run.
6. TIPPING IS ENCOURAGED
Be ready to engage with consumers on how best to prepare and store cherries. If they know how to make them last longer, they’ll buy more. Have tips on hand to share.
2. LET THEM BE
THE EXPERTS
Studies have shown that 8 out of 10 consumers who sample cherries prior to purchasing will buy them. Set up demos and let them be the experts!
CHELAN FRESH DISTRIBUTES MULTIPLE VARIETIES OF FINE NORTHWEST CHERRIES.
22 / MARCH 2019 / PRODUCE BUSINESS
MASTERS OF MERCHANDISING
CHELAN FRESH
PO Box 878,
Chelan, WA 98816
(509) 682-3854 www.chelanfresh.com comments@chelanfresh.com
3. DELIGHT YOUR CUSTOMERS
New Top Seal packaging helps keep cherries fresher, longer.
Consumers want to know exactly what they are buying, so use signage that clearly names the product and variety.
4. GO ORGANIC
Chelan Fresh is bringing five generations and more than 30 years of organic farming experience with it’s Cascade Crest® Organics brand. Cascade Crest®
Organics are producers of premium, certified organic fruit.