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KIWIFRUIT
ZESPRI®
THE POWER OF IN-STORE MERCHANDISING
Shoppers look for Zespri® SunGold® Kiwifruit!
Make displays large and impactful for in-store visibility. Grow your produce department sales with Zespri SunGold Kiwifruit.
MAKE IT EASY ON SHOPPERS LOOKING FOR SUNGOLD KIWI
1) Drive incremental sales by building large, eye-catching display! Double the display size = Double the sales! A recent third-party study has shown a 96 percent dollar increase when doubling the size of the kiwifruit displayto6ft.x2ft.
2) Multiple display locations increases sales. Try merchandising kiwi in and out of the produce section and see sales soar! Stacking cases by the check-out lanes catches unexpected shoppers on their way out!
3) Position kiwifruit near fruit with similar pricing strategies. According to a recent third-party study, merchandising next to berries or grapes increases kiwifruit sales by 80 percent!
BONUS! In a third-party study, shoppers reported that they rate their shopper experience higher when Zespri SunGold Kiwifruit is on display. Increase the fresh perception of your store by building prominent displays!
KEEP UP WITH THE LATEST TRENDS!
It’s on trend! Gold Kiwifruit continues to be on trend, outpacing total fruit sales by more than 116 points!
Leading the growth is Zespri SunGold Kiwifruit. Seize this opportunity to grow your department sales!
(IRI/Freshlook 52-week period ending August 12, 2018)
ZESPRI® SUNGOLD® HIGHLIGHTS
Texture: Smooth, brown skin with a juicy, yellow flesh Taste: Sweet-tropical flavor
Nutrition: SunGold is one of the
most nutrient-dense fruits with
three times the vitamin C of
a serving of oranges and as much potassium as a medium banana. Usage: Just simply CUT, SCOOP, and ENJOY!
LET’S WORK TOGETHER! CALL US: 1-833-615-2770
Source: Kantar, third-party shopper study (claimed) InMar Willard Bishop, third-party test and control in-store merchandising study
ZESPRI®
567 San Nicolas Dr., Suite 400 Newport Beach, CA 92660 (949) 706-2284 www.Zesprikiwi.com info@zesprikiwi.com
28 / MARCH 2019 / PRODUCE BUSINESS
MASTERS OF MERCHANDISING