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MANGOS
Grilled Ceasar with Shrimp Mango
WHY PROMOTE MANGOS
Delicious and unparalleled flavor, variety, color, size; a bevy of health benefits; increased availability; growing popularity; support from a commodity board that values research and promotion; year-round availability and more — mangos are far-reaching. Reasons abound for varying promotions to help increase sales.
in March, when sweet and ripe fruit from Mexico is accessible. Continue promoting into the offshore growing deals as different varieties become available.
4. CAPITALIZE ON UNPLANNED PURCHASES BY DISPLAYING THE FRUIT CREATIVELY.
Cross-merchandize next to spring items and stone fruit as we get closer to Easter. When displaying mangos, bigger and colorful displays in areas of greater foot traffic will yield better sales performance.
CIRULI BROTHERS, LLC
P.O. Box 1476
Tubac, AZ 85646
(520) 281-9696 www.cirulibrothers.com www.champagnemango.com
CIRULI BROTHERS, LLC
REVISITING MANGO CATEGORY PROMOTIONS A wider supply base, changing consumer preferences and an uptick in popularity have played a positive role in growing U.S. demand. Over the years, several key drivers have moti- vated consumers to purchase mangos and remain constant, including flavor and perceived health benefits (National Mango Board, A&U Study, 2017). To encourage even greater sales, give customers more of what they want when promoting the fruit.
1. PLAY UP FLAVOR BY:
• Always having ripe fruit on display. Hard, bitter mangos will not drive sales. Instead, focus on displaying soft, ripe and flavorful fruit.
• Using ripe fruit as a coaching tool to educate customers how to select a ripe mango. Remember, gauge ripe- ness by touch, not color.
• Promoting multiple varieties instead of one. Taste, texture and aroma vary from one variety to the next.
• Focusing on versatility and ease of use. Mangos pair well in a variety of easy dishes; they don’t have to be intimidating. Prep displays with recipes for mango salsa, a nutritious smoothie, or a fresh chicken or shrimp salad with fresh-cut mango.
32 / MARCH 2019 / PRODUCE BUSINESS
Pantone 261C
MASTERS OF MERCHANDISING
Champ Mango Milk Shake
• Invest in your staff. Make sure your produce department knows the best practices for handling mangos in the back room and on display.
2. PROMOTE THE HEALTH BENEFITS OF MANGOS BY: • Customizing display signage to reach
your customer or print POS material readily available from the National Mango Board.
• Tying in messages via social media and website recipes.
• Using these noteworthy messages: – 1 cup of fresh mangos is rich in
vitamin C, vitamin A and folate. – 1 cup of fresh mangos is a good source of fiber, Vitamin B6 and
copper.
– Mangos are fat-free, and 1 cup
only has 100 calories.
– Mangos have antioxidant proper-
ties, and research is underway to assess mango anti-carcinogenic and anti-inflammatory benefits.
3. PROMOTE MANGOS EARLY AND CONSISTENTLY.
Do not wait until spring and summer months to promote. Start promoting