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MUSHROOMS
RECOMMENDED
DISPLAY IDEAS
Color is critical. Use signs or packaging to add color to your display to help the mushrooms stand out in produce departments that are filled with vibrant colors and other eye-catchers. As a produce destination category, mush- rooms warrant a prominent location in the produce department.
KEY VARIETIES
• Whites
• Portabella
• Baby Bella/Crimini • Shiitake
• Oyster
SECONDARY VARIETIES
• Enoki
• Royal Trumpet • Maitake
• Beech
THE BLEND
Engage the shopper with helpful ideas and information. Utilize The Mushroom Council’s “Trend to Blend” campaign promotions and point-of-sale materials to encourage shoppers to blend mush- rooms into popular recipes, including meatballs, tacos, burgers, lasagna and pasta sauces for healthy, economic meal options.
CROSS-MERCHANDISING OPPORTUNITIES
As the warmer weather approaches, retailers should cross-merchandise mushrooms with other grilled items to help inspire recipe ideas in shop- pers’ minds. Ideal pairing items include steaks, burgers and grilling vegetables.
GIORGIO FRESH
Mushroom and Beef Tacos with Salsa and Cotija Cheese
Mushroom and Beef Blend Lasagna Roll Ups
GIORGIO FRESH CO.
347 June Ave.
Blandon, PA 19510
(610) 926-2800 or (800) 330-5711 www.giorgiofresh.com www.facebook.com/GiorgioFreshCo www.pinterest.com/freshandfoods/
34 / MARCH 2019 / PRODUCE BUSINESS
MASTERS OF MERCHANDISING
DISPLAY RECOMMENDATIONS
Keep shelves stocked with fresh, high- quality products. A clean, organized and visually appealing display of fresh mush- rooms will entice shoppers to purchase. Mushrooms left on shelves for too long will deter purchases.
DISPLAY CARE
AND HANDLING
Using Giorgio’s CARE Program will main- tain the best mushroom quality:
• Cool the product to 34 degrees to
provide maximum shelf life.
• Avoid spray misters and over-stacking
(three high maximum).
• Rotate the product to keep the display
case fresh.
• Entice your customers by keeping the
product attractive.
QUICK TIPS
Find these and other recipes at GiorgioFresh.com.
To develop a signature fresh mushroom category, contact your Giorgio Fresh sales representative for additional information.