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RETAIL SUSTAINABILITY AWARDS - WEIS MARKETS
Bagged salads merchandised in refrigeration units are proving successful for Weis’ “Urban Fresh” stores.
fresh fruits and vegetables in the produce department, which is traditionally cele- brated for its intoxicating aromas and tactile experiences, is not surprising.
“The concern is always putting a
barrier between the customer and a product, but we found this has not been an issue,” says Hazlak.
“We examined sales in stores that have doors on the bagged salad cases
versus those that don’t, and we see no changes — no increase or decrease,” says Hazlak, “But no change is positive because of the impression, or miscon- ception, people in the industry have
38 / MAY 2015 / PRODUCE BUSINESS
