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RETAIL SUSTAINABILITY AWARD - PRICE CHOPPER’S MARKET 32
During a visit to the headquarters, Berman thought it important to walk our editors through the retailer’s progression: “to tour some traditional Price Choppers representative of where we came from, to set baseline expectations, to see transi- tional Price Chopper stores making strides in sustainability (iterations in the develop- ment process), and then to fully appreciate where we’re headed with Market 32.”
He certainly was right. When we
38 / MAY 2016 / PRODUCE BUSINESS
entered Market 32, the contrast was profound, and even more so when we examined the changes closely. For perspective, we also visited the compa- ny’s eccentric Market Bistro store — an experimental “design Rubicon, a one-off specialty super store,” used as a testing ground. [Read more under “New Design Equals New Sustainability” on page 40.]
SUSTAINABILITY EPICENTER
Berman describes his role as the company’s sustainability touch point or epicenter for thought leadership, strategic development and connectivity among corporate executives who come to the table and work collaboratively on different areas of reform.
“I’m the catalyst for that integrated product collaboration, exploring alter- native methodologies with the experts in