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H-E-B’s store-level “partners” are at the core of executing many of the company’s successful sustainability initiatives. From left to right: Justin Ibarra (6 yrs), Belinda Rose-Garza (1 yr), Brian Moore (23 yrs), Gilbert Martinez (18 yrs),
Lamar Brown (1 yr) and Nick Tijerina (1 yr).
PHOTOS BY TOMMY HULTGREN
H-E-B: Partnering For Success H-E-B’s familial tie to its Texan — and Mexican — communities bolsters
its sustainability goals and provides a competitive edge. BY MIRA SLOTT
When PRODUCE BUSINESS presented its annual sustainability award to H-E-B’s leadership team, the executives insisted others within the organization are more deserving and the recognition was misplaced. Family-owned and ever loyal to its Texan roots for more than a century, the company operates under a bold collaborative philosophy.
In its drive to grow its sustainability platform and commandeer greater market share in its established, yet competitive home turf, H-E-B stakes its success on a wide-range of players:
• 76,000 employee “Partners,” many accruing tenures spanning 20 to 30 years and beyond
MAY 2011 • PRODUCE BUSINESS 27
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