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this delicious and profitable new item,” says Cap- pelluti.
Stellar starts the season on May 1 with Sierra, Black Mission and Brown Turkey figs out of Califor- nia's southern desert and closes the season with those same varieties by harvesting in the central San Joaquin Valley. The Tiger fig enters the market on August 1. Stellar will ship with no break from May 1 through January 15, 2014 due to the vol- ume from the Southern California desert crop and
Central San Joaquin Valley crop. For more information contact: STELLAR DISTRIBUTING 21801 Ave. 16
Madera, CA 93637
559-664-8400
sales@stellardistributing.com
Kurt Cappelluti Nick Cappelluti Brian Lapin Danny Sandoval Connie Gil
SWEETEN SALES WITH STELLAR’S TIGER FIG
Increased production of a highly demanded new fig variety poised to profit retailers.
Retailers across the country this summer will be able to ramp up fig promotions as a popular new variety becomes more available. Stellar Distributing in Madera, CA, has announced significant produc- tion volume increases of the popular tiger fig allow- ing for greater promotion and sales potential.
“We introduced this promising new variety to our California fig program a few years ago,” states Kurt Cappelluti, Stellar sales manager. “Last year we shipped 15,000 boxes but this year we esti- mate an amazing and very promotable 100,000 boxes. Shipments will begin August first.”
Stellar is the exclusive seller of about 300 acres of Tiger figs growing near Madera, CA, and has been preparing the marketplace for success. "These figs have been very popular in the past year and we’ve been challenged to adequately supply retailers,” explains Cappelluti. “We’ve been priming the market by providing small amounts of produc- tion over the last few years to familiarize con- sumers with the product. We’re excited to now have significant promotable volume.”
The Tiger fig’s sweet flavor, striped green and yellow skin, and bright red flesh set it apart from traditional figs. “Consumers love the honey-like taste and the bright red color when they open it,” states Cappelluti. “The fact that it’s different really attracts them. It’s definitely something retailers can create excitement over.”
Stellar recommends spurring promotion and consumption through sampling, demos, visible dis- plays, and signage that draws attention to the figs.
The Tiger fig will ship in 12 eight-ounce clams, six 12-ounce clams, eight one-pound clams, 12 one-pint baskets, half trays, family pack trays and full trays. “We want to ensure a wide variety of pack options so retailers can take full advantage of
Perfectly named, the Tiger Fig
is recognized for its unique yellow stripes over green skin.
The exquisite red-purple colored interior has a jam-like texture and consistency with delicious flavors of fruit, raspberry and honey. This medium to large size fig is available in Madera, California from mid-July through November.
Exclusively Available from Stellar Distributing