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MAY2019•VOL.35•NO.05•$9.90
commentary
8 THE FRUITS OF THOUGHT Tariffs May Impede Growth,
But Politics Often Trump Logic
84 RETAIL PERSPECTIVE
Store-Level Salesmanship
85 WHOLESALE MARKET Work On Your Business,
Not In Your Business
86 EUROPEAN MARKET For The Love Of An
Adventure ... And A Smile
87 PRODUCE ON THE MENU
Trend Tracking: Produce Menu Stars
88 VOICE OF THE INDUSTRY Rebrand Produce As Plant-Based Nutrition Department
66
features departments
41 STATE AG DEPARTMENTS HAVE FAR-REACHING MARKETING IMPACT Agencies are breaking down borders to help sell domestically grown crops.
46 THE ART OF LABELING
AND BAG PRINTING
‘They’re like a billboard in the fridge or pantry.'
49 STORE DISPLAYS: TRANSCENDING FUNCTIONALITY How changing up displays, adding mobility can move more fruits and vegetables.
54 SPREAD THE WORD ABOUT SUMMER FRUITS AND VEGGIES Produce experts offer tips to catch consumers’ attention beyond traditional favorites, themes.
ORGANIC MARKETING 62 ORGANIC BERRIES REAP
REWARDS DESPITE
GROWING PAINS
Premium pricing meant to balance higher costs for growers, smaller yields.
MERCHANDISING REVIEWS 71 SMASHING SUCCESS
WITH CHERRIES
Consumers can’t seem to get enough
of this delicious, healthy fruit.
75 GETTING MORE OUT OF MANGOS Educating consumers on different
varieties, uses can lead to repeat business.
DRIED FRUITS & NUTS
80 HELP CONSUMERS FIND DATES WITH MERCHANDISING, RECIPES Promoting health benefits, expanding availability beyond holidays can be
lift for produce.
FLORAL BUSINESS
82 BOOST FLORAL SALES
WITH GLAD DAYS EVENT
Fresh-cut gladiola are great for consumers looking for a simple but engaging
floral experience.
in this issue
4 QUIZ
6 WASHINGTON GRAPEVINE
7 PRODUCE WATCH
15 FORWARD THINKING
20 RESEARCH PERSPECTIVE
21 COMMENTS AND ANALYSIS
89 INFORMATION SHOWCASE
90 BLAST FROM THE PAST
cover story
26 NEW BREEDS FOR SUCCESS Modern agriculture and increasingly sophisticated consumer tastes
'up the ante' and require collaboration in varietal development.
special features
10 FROM THE PAGES OF THE PERISHABLEPUNDIT.COM
Sun World Divests Its Farming; A Sea Change In The Nature Of The Produce Industry
12 UNITED FRESH BOOTH REVIEW 16 IFE BOOTH REVIEW
24 ASCENDANT INDEPENDENT: JOE RANDAZZO’S FRUIT AND VEGETABLE MARKET
Produce is essential for longtime grocer feeding Detroit-area families.
38 PACKAGING GUIDE: INLINE PLASTICS
MARKET PROFILE: WASHINGTON DC/BALTIMORE
66 A TALE OF TWO PRODUCE CITIES Washington, DC, and Baltimore
wholesalers distribute produce to
prosperous Mid-Atlantic customers.
68
CAPITAL-AREA WHOLESALERS
SEE GROWTH
Business strong in Mid-Atlantic region.
Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425.
PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425
PRODUCE BUSINESS / MAY 2019 / 3