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                 produce quiz
     THIS MONTH’S WINNER PEYTON KRAGIE
Sales
Western Fresh Marketing Madera, CA
Like many industries, produce is ushering in a wave of young talent, members of Gener- ation Z who are robustly taking the reins from their predecessors ... and often, from their own family members.
Peyton Kragie, who just turned 19, is already a key part of the sales team at Western Fresh Marketing, a company based in Madera, CA, that is known for getting specialty produce items in the hands of retailers, wholesalers and foodservice outlets in the U.S. and Canada. Its success can be traced back to 1995, when Peyton’s grandfather, George, founded the business. It continues today with a line of Kragie family members who help run the company.
Peyton’s father, Chris, is sales manager, vice president and director of imports. Susan Bidvia-Kragie manages citrus and tropical products. His uncle, Mark Kragie, estab- lished the vegetable department and is also
in sales, along with his aunt, Carrie Kragie. And his mom, Misty, manages food safety, FSVP, FISMA, GAP and compliance. With a strong team to guide him, it has been easy to follow their lead.
“I have had the opportunity to observe the different styles and strengths of each of them, and they are more than happy to give me advice as I progress,” Peyton says. “Their diverse experience is the best classroom I could attend.”
For nearly two years, Peyton has been carving out that career, to help “expand the company and be prepared to carry on the company as time brings that day to light,” he says. Peyton previously worked on a family friend’s almond orchard, learning irrigation and maintenance work. His new role is to help sell to existing clients and develop his own customer base with commodities that Western Fresh markets.
“I want make a name for myself like my father, grandfather and the rest of my family have done for themselves,” he says.
Peyton has been reading Produce Business for a number of years. “My father always had it on the living room table. It has become more important now that I started working.”
 How To Win! To win the Produce Business Quiz, the first thing you must do is enter. The rules are simple: Read through the articles and advertisements in this issue to find the answers. Fill in the blanks corresponding to the questions below, and either cut along the dotted line or photocopy the page, and send your answers along with a business card or company letterhead to the address listed on the coupon. The winner will be chosen by drawing from the responses received before the publication of our July 2019 issue of Produce Business. The winner must agree to submit a color photo to be published in that issue.
                        May2019•VOL.35•NO.5•$9.90
P.O. Box 810425 • Boca Raton • FL 33481-0425 Phone: 561-994-1118 • Fax: 561-994-1610 info@producebusiness.com
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James E. Prevor JPrevor@phoenixmedianet.com
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VP editorial
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Managing editor
Chris Burt CBurt@phoenixmedianet.com
sPecial Projects editor
Mira Slott MSlott@phoenixmedianet.com
Production director
Diana Levine DLevine@phoenixmedianet.com
Production leader
Jackie Tucker
Production dePartMent
Sunshine Gorman Freddy Pulido
eVent coordinator
Jackie LoMonte JLoMonte@phoenixmedianet.com
contriButing Writers
Carol M. Bareuther, Bob Johnson,
Mindy Hermann, Matt Ogg, Doug Ohlemeier, Howard Riell, Jodean Robbins, Anthony Stoeckert
adVertising
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Ellen Rosenthal ERosenthal@phoenixmedianet.com
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Produce Business is published by Phoenix Media Network, Inc. James E. Prevor, Chairman of the Board P.O. Box 810425, Boca Raton, FL 33481-0425. Entire contents © Copyright 2019
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  WIN A PORTABLE TAILGATING/ROADTRIP GRILL
The Coleman RoadTrip 225 Portable Stand-Up Propane Grill features sturdy quick-fold legs and wheels so you can take your grill on a camping trip or tailgating at a game. It features matchless push-button lighting, temperature-controlled burners and 225 sq. in. of cast iron grill grates coated in porcelain. It can also be stored upright. (Propane not included)
     QUESTIONS FOR THE MAY ISSUE
1) What protein-packed fresh fruit often can be mistaken for “dried fruit”because of its appearance? ____________________________________________________________________________ 2) Which company is partnering with Sunset this summer on “Changing Expectations for Berries”? ____________________________________________________________________________ 3) Kent, Keitt and Champagne are all top varieties of what popular tropical fruit? __________ 4) Which company’s new product launch includes its Apple Cider Vinaigrettes?____________ ____________________________________________________________________________ 5) What two Capital Region cities combine to form a powerful Mid-Atlantic produce hub?__ ____________________________________________________________________________ 6) Which company’s packaging solutions are always in “Peak Season”? ___________________ ____________________________________________________________________________ This issue was: o Personally addressed to me o Addressed to someone else Name__________________________________Position_______________________________ Company_____________________________________________________________________ Address______________________________________________________________________ City_____________________________State_______________ ZIP______________________ Phone_____________________Email_____________________________________________
Photocopies of this form are acceptable.
Please send answers to: cburt@phoenixmedianet.com
or send via mail to: MAY QUIZ PRODUCE BUSINESS • P.O. Box 810425 • Boca Raton, FL 33481-0425
       4 / MAY 2019 / PRODUCE BUSINESS







































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