Page 3 - index

AUGUST 2018 • VOL. 34 • NO. 08 • $9.90
features
28 FALL 2018 MERCHANDISING TIPS From apples to pumpkins, there are tricks to marketing and selling seasonal products before and during key holidays.
34 NEW APPLE STARS ON WASHINGTON STATE’S HORIZON Breeding, plantings and lots of excitement help spur sales.
41 PACKAGING: IT’S ABOUT
MORE THAN SAFETY
Protect the produce but send a message, too.
departments
FOODSERVICE MARKETING
45 READY FOR PRIME-TIME VIEWING Diners’ obsession with Instagram means
restaurant dishes must be prepared for their close-up at all times. Fruits and vegetables are an ideal way to add color, visual appeal and texture to the plate.
MERCHANDISING REVIEWS 48 NEARLY A BILLION POUNDS AND
STILL MUSHROOMING NATIONWIDE
Versatility, blendability and healthful attributes help spur sales, popularity.
52 SEVEN WAYS TO PROPEL ONION CATEGORY SALES
Keep in mind some key merchandising habits that appeal to consumers from varying demographics.
57 PROFIT FROM POMEGRANATES, ARILS
Six ways to increase sales of this uber- healthy fruit that still hasn’t gone mainstream.
ORGANIC MARKETING
62 ORGANIC TOMATOES: SEPARATE
OR INTEGRATE FOR SALES?
Merchandising organic tomatoes is a matter of taste, but either way, they will sell.
DRIED FRUITS & NUTS 82 RAISINS A NATURAL TO INCREASE SALES
Promoting health benefits and display’s positioning remain key to marketing.
special features
16 FROM THE PAGES OF THE PERISHABLEPUNDIT.COM
Is The Industry Serious
About Labor Standards?
18 ASCENDANT INDEPENDENT: B&T’S FOOD FRESH
Fresh produce is big factor in success of this newly converted market in South Georgia.
cover story
21 30TH ANNUAL MARKETING EXCELLENCE AWARDS
Winning Strategies Take Flight
ATLANTA
67 REGIONAL MARKET PROFILE: CITY'S STRONG ECONOMY FAVORS PRODUCE
Bustling business, logistics keeps Atlanta the distribution hub for the Southeast.
70 FOODSERVICE PROFILE: GUNSHOW
Seasonal, local-focused fare big part of
this Atlanta chef ’s unique dining experiences.
71 RETAIL PROFILE:
DAVID’S PRODUCE MARKET Long-time store serves Atlanta residents quality, fresh produce.
DES MOINES
72 REGIONAL MARKET PROFILE: DES MOINES, IOWA
This capital city is well-positioned to grow its offerings of fruits and vegetables.
75 FOODSERVICE PROFILE: HARBINGER
Acclaimed chef puts focus on produce at his Asian-inspired eatery that’s turning heads.
MONTREAL
77 REGIONAL MARKET PROFILE: COSMOPOLITAN BLEND Wide-ranging cultural spectrum combines with massive tourism influx to generate robust culinary scene.
78 RENEWED WHOLESALE ROLE Added service, alliance and consolidation all affect this industry’s burgeoning volume.
81 FOODSERVICE PROFILE
AREPERA DU PLATEAU:
CROSSING CULTURES WITH FRESHNESS
Ethnic-oriented and healthy cuisine can yield success.
in this issue
4 QUIZ
6 WASHINGTON GRAPEVINE 8 PRODUCE WATCH
12 FORWARD THINKING
14 RESEARCH PERSPECTIVE
15 COMMENTS AND ANALYSIS
90 INFORMATION SHOWCASE 90 BLAST FROM THE PAST
commentary
10 THE FRUITS OF THOUGHT Trump And His Tariffs
86 RETAIL PERSPECTIVE Seizing On Opportunities In ‘Dog Days Of August’
87 WHOLESALE MARKET
In Ever-Shifting Market, Find A Good Label And Stick To It
88 EUROPEAN MARKET
Gray Matter? Future Success May Fall On Next Generation, Not Industry ‘Old-Timers’
89 PRODUCE ON THE MENU Produce And R&D Should Be Part Of Foodservice Sales Strategy
Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425.
PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425
PRODUCE BUSINESS / AUGUST 2018 / 3