Page 3 - Index

AUGUST 2019 • VOL. 35 • NO. 08 • $9.90
features
24 FALL MERCHANDISING: OPPORTUNITIES FOR
COLORFUL SOLUTIONS
Big displays and the right mix of tradi- tional and unique produce can lift sales.
29 FINDING A SOLUTION THAT'S THE TOTAL PACKAGE High labor costs drive need for a ordable applications.
34 EAST COAST PORTS BUILD CAPACITY FOR GROWTH
Closer-to-market approach and robust business help propel uptick.
40 CALIFORNIA FALL FRUIT COMES TO THE FORE
From stone fruit to grapes to pomegranates, many high-volume items can reap big dividends for retailers’ bottom lines.
departments
MERCHANDISING REVIEWS 43 SEIZE ON POWER OF ONIONS
Promoting this pungent, healthy sales leader should be a year-round endeavor for retailers.
49 STEADY, RELIABLE SALES KEEP MUSHROOMS AT THE FOREFRONT Shrink is challenging, but nutrients and versatility drive category momentum.
53 FINDING TREASURE INSIDE POMS Six ways to beef up sales of pomegranates and attract rst-time buyers to the category.
DRIED FRUITS & NUTS
66 GETTING THE MOST OUT OF FIGS
Year-round marketing focusing on the traditional and trendy is key to boosting sales.
FLORAL BUSINESS 68 GROWER TOUR
GARNERS APPLAUSE
Festive Fun ’N Sun convention and farm tours take spotlight in Santa Barbara.
cover story
17 MARKETING EXCELLENCE AWARDS
Clever campaigns and increased impressions help put 12 companies in the elite when it comes to marketing.
commentary
8 THE FRUITS OF THOUGHT
A Closer Look At Minimum Wage
70 RETAIL PERSPECTIVE Step Out Of e O ce And Take A ‘Field Trip’
71 WHOLESALE MARKET How To Be A Leader And Not A Lemming
72 EUROPEAN MARKET
e Keys To Successful Promotion Campaign Planning — Words Of Advice
73 PRODUCE ON THE MENU
e Emerging Role Of Campus Dining In Changing Culinary Practices
49
in this issue
4 QUIZ
5 WASHINGTON GRAPEVINE 6 PRODUCE WATCH
10 FORWARD THINKING
12 RESEARCH PERSPECTIVE 13 COMMENTS AND ANALYSIS 74 INFORMATION SHOWCASE 74 BLAST FROM THE PAST
Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425.
PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425
PRODUCE BUSINESS / AUGUST 2019 / 3
special features
14 FROM THE PAGES OF THE PERISHABLEPUNDIT.COM
Preaching To e Choir:
Shouldn’t e Industry Seek To Persuade Constituencies Who Have Other Priorities?
15 ASCENDANT INDEPENDENT: PRODUCE REIGNS AT
FLORAL PARK MARKET
Premier operation features a
plethora of organic and local options.
58 Des Moines/St.Louis/KC
MARKET PROFILE: MIDWEST MARKET REFLECT TRENDS Marketplace presents demographic changes that favor more produce consumption.
59 WHOLESALE COMPANIES CARVE OUT SPACE
Competition is strong, but businesses customize to continue growth.
61 Atlanta
MARKET PROFILE: ATLANTA PRODUCE MARKET REFLECTS VIBRANT METROPOLITAN AREA Georgia’s capital is a well-established regional hub with strong local ties.
63 FOODSERVICE PROFILE: THE HUNGRY PEACH: CLASSIC SOUTHERN DINING
WITH A TWIST