Page 4 - Index

produce quiz
THIS MONTH’S WINNER MARK ERICKSON
Senior VicePresident Blue Book Services
Carol Stream, IL
“Act with integrity.”
For Mark Erickson, those words are always front of mind, personally and professionally. At Blue Book, he has served many roles in his 29-year career, from ratings analyst to his current position overseeing IT, marketing and business development. His company has helped deliver sound business solutions for
the produce industry for 118 years.
“One reason why I joined Blue Book and have never left is that Blue Book’s core values so closely align with my personal values,” says Erickson. “I think one reason why Blue Book has been a thriving business since 1901 is we are committed to doing business fairly and withintegrity. Isawthatmodeledbycompany leaders when I rst joined Blue Book, and it’s something I try to model myself to my associ-
ates, customers and vendors.”
Erickson landed at Blue Book in 1990
after interviewing chief executive Jim Carr for
a college business ethics paper. After gradu- ating, he sent Carr a résumé and asked about openings. He was hired and has since risen to senior management level, with a focus on innovation and development.
He’s been busy, as Blue Book and the produce industry have evolved tremendously. “When I joined Blue Book in 1990, we had taken our rst step into the world of tech- nology — a fax machine about the size of my desk! As we all know, technology has changed
virtually everything in the past 25 years.” But one constant for Erickson, he says, has been savoring the consistent camaraderie
of those he deals with throughout produce. “One thing technology hasn’t changed in this industry is the personal relationships,” he says. “I remember attending my rst PMA Fresh Summit in 1996 and being amazed at how many people stopped by our booth to thank us for the work we do. ... I appreciate the many friendships that have developed from
doing business with the produce industry.” A regular reader of Produce Business since his early days at Blue Book, he says, “I respect that Produce Business tackles tough industry issues and is willing to challenge the status
quo to make our industry better.”
How To Win! To win the Produce Business Quiz, the rst thing you must do is enter. The rules are simple: Read through the articles and advertisements in this issue to nd the answers. Fill in the blanks corresponding to the questions below, and either cut along the dotted line or photocopy the page, and send your answers along with a business card or company letterhead to the address listed on the coupon. The winner will be chosen by drawing from the responses received before the publication of our October 2019 issue of Produce Business. The winner must agree to submit a color photo to be published in that issue.
WIN A FITBIT VERSA LITE EDITION
This Versa Lite Edition FitBit watch includes core tness and smart features such as activity, sleep and heart rate tracking, noti cations, apps and 4+ day battery life. It includes all the features of Lite Edition plus music, on-screen workouts, oors climbed and swim lap tracking, as well as on-the-go payments with Fitbit Pay.
QUESTIONS FOR THE AUGUST ISSUE
1) Which Iowa city boasts one of the nation’s most ethnically diverse populations and the potential to sell more produce?_____________________________________________________________ 2) What company’s gourmet mushrooms, which include Baby Bello, boast a “Focus On Organics”? _____________________________________________________________________________ 3) What independent market serves Atlanta with a plethora of organic and local produce options?___ ____________________________________________________________________________ 4) What company challenges readers to “get a new perspective on your California Table Grape and Stone Fruit programs”? ___________________________________________________________ 5) What corrugated packaging company is “focused on growing, so you can too.”?___________ ____________________________________________________________________________ 6) Which dried fruit,with variety names such as Mission and Golden,can boost bottom-line sales because of its year-long shelf stability?_____________________________________________________
This issue was: o Personally addressed to me o Addressed to someone else Name__________________________________Position_______________________________ Company_____________________________________________________________________ Address______________________________________________________________________ City_____________________________State_______________ ZIP______________________ Phone_____________________Email_____________________________________________
Photocopies of this form are acceptable.
Please send answers to: cburt@phoenixmedianet.com
or send via mail to: AUGUST QUIZ PRODUCE BUSINESS • P.O. Box 810425 • Boca Raton, FL 33481-0425
August 2019 • VOL. 35 • NO. 8 • $9.90
P.O. Box 810425 • Boca Raton • FL 33481-0425 Phone: 561-994-1118 • Fax: 561-994-1610 info@producebusiness.com
President & editor-in-chief
James E. Prevor JPrevor@phoenixmedianet.com
PuBlisher/editorial director
Ken Whitacre KWhitacre@phoenixmedianet.com
VP editorial
Ellen Koteff EKoteff@phoenixmedianet.com
Managing editor
Chris Burt CBurt@phoenixmedianet.com
sPecial Projects editor
Mira Slott MSlott@phoenixmedianet.com
Production director
Diana Levine DLevine@phoenixmedianet.com
Production leader
Jackie Tucker
Production dePartMent
Sunshine Gorman Freddy Pulido Danisha Cothiere
eVent coordinator
Jackie LoMonte JLoMonte@phoenixmedianet.com
contriButing Writers
Carol M. Bareuther, Bob Johnson, Matt Ogg, Doug Ohlemeier, Howard Riell, Jodean Robbins
adVertising
Eric Nieman, Associate Publisher Niemaneric@aol.com
Steve Jacobs SJacobs@phoenixmedianet.com
Sandy Lee Sandypnews@aol.com
Doug Ohlemeier DOhlemeier@phoenixmedianet.com
Ellen Rosenthal ERosenthal@phoenixmedianet.com
directory shoWcase Manager
Kimberley Crater Horn KHorn@phoenixmedianet.com
floral dePartMent Marketing
E. Shaunn Alderman SAlderman@phoenixmedianet.com
Send insertion orders, payments, press releases, photos, letters to the editor, etc., to Produce Business, P.O. Box 810425
Boca Raton, FL 33481-0425 PH:561.994.1118 FAX:561.994.1610
Produce Business is published by Phoenix Media Network, Inc. James E. Prevor, Chairman of the Board P.O. Box 810425, Boca Raton, FL 33481-0425. Entire contents © Copyright 2019
Phoenix Media Network, Inc. All rights reserved. Printed in the U.S.A.
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4 / AUGUST 2019 / PRODUCE BUSINESS