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ARE YOU READY FOR TOMORROW?
In business it’s not enough to stay where you are when the world around you is moving so quickly.
Today’s floral retailers must be strategic and use every tactic available to engage and capture customers while making the in-store shopping experience meaningful. Floral buyers seek suppliers and growers that are innovative and understand the retailer’s perspectives and challenges.
For this Masters of Innovation supple- ment, special thanks go to the following sponsors for reaching out to floral buyers
with information that will help retailers in their quest to learn and improve: Alexandra Farms, Continental Floral Greens, Micky’s Minis Flora Express, Penang Nursery and The USA Bouquet Company.
FLORAL BUSINESS and PRODUCE BUSINESS magazines are published by Phoenix Media Network, Inc. P. O. Box 810425, Boca Raton, FL 33481 | 561-703-4010 www.FloralBusiness.com
Retailers, please take advantage of our offer to send printed copies of this guide (while supplies last) or a PDF of this supplement.
Through the 33 years of PRODUCE BUSINESS, floral has always been a part of the information and solutions we offer. We reach floral buyers in print, online at FloralBusiness.com and on the floral channel of our PerishableNews.com. We know our role is to help you build, improve and make your floral operations profit- able. Thank you for your readership, feedback, participation and continued interest in our floral coverage.
E. Shaunn Alderman Associate Publisher Floral Business
FLORAL BUSINESS MAStERS OF INNOvAtION is an advertising supplement in the October 2018 PRODUCE BUSINESS.
Floral Business is a quarterly magazine published in the March, June, September and December issues of PRODUCE BUSINESS. Original articles focus on Marketing, Merchandising, Management and Procurement. Readers are oral executives making buying decisions for supermarket, mass market and club store oral departments. The monthly circulation is 24,000 and online viewers can read current and back issues at www.FloralBusiness.com.
Perishable
News.com
148 / OCTOBER 2018 / FLORAL BUSINESS MASTERS OF INNOVATION / PRODUCE BUSINESS