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NOSTALGIC GARDEN ROSES
ALEXANDRA FARMS
INNOVATIONS
IPM MEASURES
Growing garden roses is especially challenging -- preventing damage from pests and diseases requires extreme effort in order to achieve the quality buyers expect and that Alexandra Farms demands from themselves. Alexandra Farms is inno- vative with production methods including Integrated Pest Management (IPM). Visitors to the farm’s greenhouses see rows and rows of rose plants with small, medical-grade fabric bags covering the rose buds. Made on site, the protective covers help prevent botrytis and the invasion of pests.
The ingenious bags also help in the farm’s efforts to protect the environment and the workers.
FLORVERDE CERTIFIED
Florverde is an environ- mental and social certi cation con rming Alexandra Farms’ commitment to environmental best practices, employment protections and the respon- sible treatment of people, and health and safety requirements. Alexandra Farms SAS has been certi- ed under the Florverde Sustainable Flowers seal.
COLLECTIONS
DAVID AUSTIN® ENGLISH GARDEN ROSES
Alexandra Farms is the largest licensed David Austin® English garden rose grower in the world. These beautiful roses feature nostalgic shapes and fragrances. They are the top choice of brides and event planners around the world looking for something extra special for their bouquet or event decor. Alexandra Farms currently grows 12 of David Austin’s most romantic varieties, with more varieties coming in 2019.
DELUXE GARDEN ROSES
Alexandra Farms grows 30 varieties of fresh cut garden roses bred in the Netherlands, France, Spain, Denmark, Germany and other countries around the world. This collection is a unique assortment of roses of many different colors, shapes and sizes. New varieties will be released in 2019.
PRINCESS JAPANESE GARDEN ROSES
The garden roses in this collection were bred for the emperor of Japan. Alexandra Farms formed a partnership with three major Japanese rose breeders to grow their varieties in Colombia. Alexandra Farms currently grow six varieties, with several more being perfected for release in 2019.
WABARA GARDEN ROSES
The varieties in the Wabara collection were developed by Keiji Kunieda in Japan and are now being grown at Alexandra Farms. There are three varieties currently in production, and more are being tested for release in 2019.
BRINGING ROMANCE BACK TO ROSES
Alexandra Farms is a boutique farm dedicated to growing nostalgic, ro- mantic garden roses that are hand-cut, hand-grad- ed and hand-packed by caring, rose-loving peo- ple. The farm is located in the incredibly fertile savannah of Bogotá, high in the Andes Moun- tains of Colombia, where the warm days and cool nights are perfect for growing roses. The farm harvests 300,000 stems per week, making Alex- andra Farms the world’s largest garden rose grower.
Consumers deserve the ultimate garden rose experience -- and not just for weddings. Savvy oral buyers are turning to Al- exandra Farms for unique and inspiring blooms. Since 2005, Alexandra Farms has been on a mission to bring back the romance and introduce consumers to excep- tional garden roses. The farm judiciously collabo- rates with rose breeders across the world and fol- lows meticulous produc- tion techniques. The re- sult is garden roses with rich, alluring colors and full shapes that are as im- pressive as their lengthy vase life.
ALEXANDRA FARMS
19740 NE 24th Ct., Miami, FL 33180 305-528-3657 www.alexandrafarms.com
FLORAL BUSINESS MASTERS OF INNOVATION / PRODUCE BUSINESS / OCTOBER 2018 / 149