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AVOCADOS, GREEN-SKINNED
BROOKS TROPICALS
INCREASE AVOCADO CATEGORY SALES
WITH SLIMCADOS®
The SlimCado is an attention-grabber. Its large size complements any avocado display and interests your value-con- scious customer. With less fat and fewer calories*, SlimCados deliver a delicious choice for the avocado aficionado, the healthy-minded and the diet-conscious. As well, many Latinos and Asians choose SlimCados because they’re the avocados of choice in their native cuisines.
Avocados continue to enjoy tremen- dous market growth. Adding additional choices such as the SlimCado in the avocado category will grow sales even more.
KEY SLIMCADO POINTS
Taste: Light texture with a sweet, buttery taste.
Selection: A fruit that yields slightly to gentle pressure is ready for chopping. With more give, it may be ready for mashing, as in guacamole.
Ripeness: The SlimCado’s skin remains green and yields to gentle pressure when ripe. It does not turn black. Ethylene Production & Sensitivity: High
Shelf Life: Generally one week. Once ripe, the avocado should be used within one to two days.
Brooks’ Availability: Year-round Brooks’ Origin: Florida and Dominican Republic
and refreshing avocado tastes is a big part of that. Leverage this interest with displays that:
• contrast the light-green skin and larger SlimCado with the dark- skin and much-smaller Hass avocado.
• add to displays of salad ingre- dients, such as tomatoes and onions.
• include photos of grilled Slim- Cados to any summertime grill displays.
• show fruit that can serve as the salad’s bowl, including Slim- Cados and Solo papayas, just under the bagged veggie salads.
SIGNAGE TIPS
• Highlight that this fruit has been grown in the United States for more than 80 years by Brooks Tropicals.
• Point out how SlimCados naturally have less fat and fewer calories than the Haas avocado. It’s non-GMO.
*Contains 50 percent less fat and 35 percent fewer calories than the leading California avocado.
SlimCado and the Brooks Tropicals logo are registered trademarks of Brooks Tropicals, LLC.
BROOKS TROPICALS
PO Box 900160 Homestead, FL 33090 (305) 247-3544
(305) 242-7393 brookstropicals.com info@brookstropicals.com
OUT-OF-THE-BOX PROMOTIONAL IDEAS
The SlimCado season is in full swing by mid-July, just in time for summer’s outdoor eating events. Look for promo- tional volumes of 12-count fruit in July and 10-count fruit in August — perfect for chopping up into the salads that make their yearly debut during summer barbeques.
During demonstrations, garnish in-store cooked food with a piece of SlimCado. Any heated dish will slightly melt the SlimCado for an added treat.
 Avocado displays can be a sea of dark green. Break it up with bright green-skinned SlimCados. Guacamole displays work, but don’t stop there...salsa displays can also entice SlimCado buyers
12 / MARCH 2019 / PRODUCE BUSINESS
MASTERS OF MERCHANDISING
Storage Temperature: 42° to 48°F; do not store below 40°F.
Storage Humidity: 85%-95% In-store display: Display enough to sell in one day, roughly 15-30 pieces (depending on the traffic in your store). When replenishing, rotate any leftover day-old fruit to the front.
KEY NUTRITION TOPICS
The SlimCado avocado naturally has less fat, which in turn, means fewer calories. In fact, a full cup of SlimCado weighs in at only 275 calories!
The SlimCado has a variety of nutrients. Considering what consumers should be eating in their daily diet, one cup of this avocado delivers a whopping
• 67% of vitamin C
• 31% of vitamin E
• 20% of folate
• 23% of potassium
• 52% or 12 grams of fiber
SlimCados still deliver the “good” mono- unsaturated fats expected in avocados.
USAGE SUGGESTIONS
SlimCados can be enjoyed in a variety of ways — tossed in a salad, topping a creamy soup or grilled with a touch of olive oil. Of course, they are perfect when cut in half and squirted with lime.
Grown throughout the Caribbean and Florida, this is the go-to avocado used in everyday Hispanic and island-influenced cooking.
With its light flavor, ranging from buttery to nutty, this large, glossy-skinned fruit is perfect:
• sliced to top salads: lettuce, fruit or seafood.
• cubed for floating on top of creamy soups.
• thinly sliced to top the meat in a sandwich.
• mashed for guacamole and as a healthy alternative to mayo. • chopped into Caribbean salsa.
• quartered for grilling.
• cut for tossing into a stir fry.
• opened and enjoyed with a squirt
of lime.
RECOMMENDED
DISPLAY IDEAS
Consumers are becoming aficionados of everything avocado, and trying new