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AVOCADOS
CALIFORNIA AVOCADO COMMISSION
CALIFORNIA AVOCADOS. THERE IS A DIFFERENCE.
The California Avocado Commission is celebrating 40 years of successfully building demand for California Avocados. Your customers look forward to the California Avocado season. They want that delicious California Avocado satisfaction that comes with every bite.
2019 MARKETING PROGRAM
10 / MARCH 2019 / PRODUCE BUSINESS
MASTERS OF MERCHANDISING
Targeted, Customized Marketing Support
Our targeted consumer marketing initiatives are designed to drive shoppers into your stores. We can develop customized social, digital and geo-targeted promotions throughout the season based on your customers’ interests and behaviors. Social media retail videos can be customized for your store banners.
High-Quality Content Engages Consumers
with Actionable Information
The California Avocado consumer craves informative, timely content and CaliforniaAvocado.com delivers with a California Avocado store locator, blog featuring recipes, nutrition and educational information as well as a monthly recipe e-newsletter to keep consumers informed of the latest California Avocado news.
Merchandising Materials & Experience
To Support Your Sales
Let us help you promote the American Summer Holidays and the California season with display bins, merchandising and information resources. We have resources to help grow your business:
• Avocado Business Review
• Social Media Tool Kit
• Retail Dietitian Superfood Spotlight Handouts for Consumers
o Healthy Eating Plans
o Benefits of In-Season Eating o Cook Like a Californian
• Recipe Booklets
• Recipe Tear Pads
• Display Bins and More!
Visit CaliforniaAvocado.com/Retail to order POS material or ask your Retail Marketing Director for marketing campaigns and customized reports.
CALIFORNIA AVOCADO COMMISSION
12 Mauchly, Suite L
Irvine, CA 92618-6305
(800) 344-4333 CaliforniaAvocado.com/Retail dcruz@avocado.org