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ARTICHOKES
Globe
Peak Seasons
Frost Kissed
OCEAN MIST FARMS
CROP REPORT
Premier Grower
Ocean Mist Farms has been growing artichokes since 1924 and continues to be the largest artichoke grower in North America. It’s the only grower that harvests artichokes year-round by selecting proprietary seed varieties for each of its four growing regions.
Winter Months
Artichokes become Frost Kissed® when temperatures drop below 32 degrees, which burns the outer layer of an arti- choke, causing it to flake and peel like a sunburn. “Frosting” is strictly a cosmetic condition. Once the artichoke is cooked, the peeling disappears, leaving a clean, green artichoke with a more intense, nutty flavor.
Easy Grilled Artichokes
SHOPPER EDUCATION
What do consumers want to know?
• How to select and store artichokes • How to prepare and cook artichokes • Unique recipe ideas
For recipe ideas and cooking tips, visit AllAboutArtichokes.com
Artichokes with Julia Child’s Hollandaise Sauce
Artichoke sales exhibit a sharp increase in volume and dollars during spring (March-May) and during holidays (Valentine’s Day, Easter, Thanksgiving, Christmas).
ARTICHOKE MERCHANDISING 101
Merchandise artichokes on their sides, stem-to- stem, for easier handling by you and your shoppers.
Place next to lemons for color blocking and to encourage an impulse purchase. Lemons are commonly used in pre- paring fresh artichokes. Create a satellite display in meat and seafood to encourage simple shop- ping for meal solutions. Artichokes make the perfect side dish with any meat, poultry or fish dish.
Make informed, data-driven buying and merchandising decisions.
Visit OceanMist.com/trade-downloads
Order POS materials at OceanMist.Com/point-of-sale
Merchandise fresh artichokes near dipping ingredients, such as may- onnaise, balsamic vinegar and ready-to-eat sauces to encourage customers to buy not only the arti- choke, but a complemen- tary item as well.
Optimize artichoke item assortment for incremen- tal sales. Top-perform- ing retailers offer three unique artichoke items.*
* Nielsen Perishables Group Fresh Facts 52 Weeks Ending 8/27/16
OCEAN MIST FARMS
10855 Ocean Mist Parkway Castroville, CA 95012 (831) 770-6435 www.OceanMist.com
6 / MARCH 2019 / PRODUCE BUSINESS
MASTERS OF MERCHANDISING