Page 8 - 0319

PERUVIAN ASPARAGUS
PERUVIAN ASPARAGUS IMPORTERS ASSOCIATION
convenience for customers including whole spear bunches, microwave tray-packed trimmed spears, pack- aged green and/or white asparagus, packaged asparagus tips, white and purple asparagus.
Use Tie-Ins: Cross-promote with other easily used items. Good cross-merchandising items include: meat or seafood, salad, oils, dressings, deli items and wines. Fresh and pack- aged asparagus can also be cross-mer- chandised in other departments to provide a nutritionally complete meal solution.
Profit from even greater aspar- agus sales by actively promoting it throughout the year. Asparagus from Peru, a principal supplier, allows retailers to complement other seasonal sources, yet consistently offer quality reliable product at all times.
DISPLAY IDEAS:
Promote Health: Give shoppers looking for healthy choices another option with fresh asparagus. Promote as a unique salad ingredient or an alternative side dish.
Visibility Sells: Be sure your
customers can find asparagus easily. Build big attractive displays to catch the shopper’s eye.
Mix It Up: Use multiple colors for attractive display alternatives. Fresh asparagus is readily available in green, white and purple (all available from Peru).
Provide Convenience: Value pack- aged or tray- packed fresh asparagus can also be cross-merchandised with packaged salad.
Keep It Fresh: Ensure your aspar-
agus display is well maintained with only the freshest, highest quality product so shoppers won’t have to think twice about purchasing.
KEY MERCHANDISING TIPS:
Promote Year-Round: Plan frequent promotions to encourage consistent sales!
Offer Choice: Variety encourages shoppers to purchase more. Include various colors, sizes and package options in your offering. Display several different packaging options to increase
8 / MARCH 2019 / PRODUCE BUSINESSMASTERS OF MERCHANDISING