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FEBRUARY 2019 • VOL. 35 • NO. 02 • $9.90
departments
DRIED FRUITS & NUTS 72 WITH A LITTLE HELP —
PACKAGED NUTS SHOULD PROMPT IMPULSE BUY
A plethora of sizes, varieties and coatings add excitement and choice.
FLORAL BUSINESS 74 FLORAL FINDINGS
Whether attending industry trade shows around the country or conducting local store checks, products, announcements and displays capture our attention.
features
32
SPRING HOLIDAYS BRING BLOOMING SALES
Build your ring with these savvy merchandising tips from produce experts.
36
MANDARINS: THE CUTE LITTLE FRUIT THAT MEANS BUSINESS Growth of the easy-peelers has been staggering, and it’s still growing.
41
EXPLOSION OF FAST-FIX POTATOES ADDS EXCITEMENT TO CATEGORY Knowing what convenience-driven consumers crave can give produce sections a big lift.
46
SUNSHINE STATE’S SPRING PRODUCE SHINES
Buyers bene t from Florida’s large product variety, lower logistics costs.
52
MEXICAN MANGOS OFFER HIGH-QUALITY TREAT FOR RETAILERS
Positioning and robust price points can be key to leverag- ing tropical fruit year-round.
60
SOUP’S ON!
A bounty of produce is changing how chefs cook and the way Americans are eating.
cover story
21 THE SCIENCE OF PRICING If you cut or raise the retail price
of a fruit or vegetable by 10 percent, will the volume demanded move by the same degree?
in this issue
4 QUIZ
6 WASHINGTON GRAPEVINE 8 FORWARD THINKING
10 PRODUCE WATCH
14 RESEARCH PERSPECTIVE
15 COMMENTS AND ANALYSIS
82 BLAST FROM THE PAST 82 INFORMATION SHOWCASE
commentary
12 THE FRUITS OF THOUGHT
A Closer Look At Produce Pricing
76 RETAIL PERSPECTIVE Working Around A Vicious
Pricing Cycle
78 WHOLESALE MARKET A Letter To Myself
79 EUROPEAN MARKET On e Side Of e Angels
80 PRODUCE ON THE MENU Developing New Menu Items
special features
16 FROM THE PAGES OF THE PERISHABLEPUNDIT.COM
Narrow inking And Missed Opportunities: Trade Show Miscalculations
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19 ASCENDANT INDEPENDENT: FARMER BROWN’S PRODUCE Longtime store o ers quality local fruits and vegetables to South Georgia and North Florida.
65 SUPPLEMENT: RETAILING IN FLORIDA Featuring some of the grocery store chains that market to residents in
the Sunshine State.
70 Q&A: SEPC'S DAVID SHERROD A look at the Council’s 20 years of accomplishments and how it plans to advance the industry in its next decade.
Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425.
PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425
PRODUCE BUSINESS / FEBRUARY 2019 / 3