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WWW.PRODUCEBUSINESS.COM FEBRUARY 2019 • VOL. 35 • NO. 02 $9.90
THE SCIENCE
OF PRICING
If you cut or raise the price of a piece of produce by 10 percent will the volume demanded move by the same degree?
SUPPLEMENT
RETAILERS IN FLORIDA
INSIDE
Perishable Pundit: Trade Show Miscalculations Can Be Costly Farmer Brown’s Produce • Mandarins • Mexican Mangos Value Added Potatoes • Produce in Soup Spring Merchandising • Floral • Packaged Nuts More on Pricing: Prevor & Harris Q&A With Southeast Produce Council’s David Sherrod
FEBRUARY 2019
49c each 2for$1
$.99/lb


































































































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