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The package may have the poten- tial to play a far greater role in helping fruits and vegetables y o produce department shelves.
“A lot of people think not enough emphasis is placed on seeing the ways packaging can sell produce,” says Hans Schur, owner and chief executive of Schur Packaging Systems, Oceanside, CA. “ ere’s
room to grow.”
Schur, whose family has provided pack-
aging solutions for six generations, says shapes, sizes and graphics can make the package stand out and disrupt the shelf to make the products more visible.
Nothing says fresh produce like fresh produce, which is why a clear window to the product is an indispensable aspect of packaging.
“Ideally, consumers want a 360-degree view of their food,” says Carrie Cline, senior product manager at InLine Plastics Corp.,
62 / OCTOBER 2018 / PRODUCE BUSINESS
Shelton, CT. “Product visibility, particularly in plastic packages, is highly preferred for items on the perimeter of the store. A window only shows a portion of the contents. Being able to see as much of the food as possible is shown to attract consumers.”
InLine Plastics, which developed Sure- lock packaging in the 1980s, boasts the Safe- T-Fresh line of clear plastic packages that o ers a 360-degree view of the product and are tamper evident and resistant, and perime- ter-sealed for freshness.
e choice becomes a little more compli- cated, however, when you consider that in addition to o ering a window to the produce, packaging also must help in grabbing customers’ attention and o ering information.
“ e packaging window is a good way to reveal the quality of the product, however, the size should be strategic where it leaves enough room on the package for artwork and branding,” says Ryan Talag, marketing and new business associate at Chantler Pack-
PHOTOS COURTESY OF CHANTLER PACKAGING
PHOTO COURTESY OF INLINE PLASTICS
PRODUCE PACKAGING:
A Window To The Product
Myriad factors can in uence consumers, including color, branding and price.
BY BOB JOHNSON
Ryan Talag of Chantler Packaging in Ontario says of its sweet potato bag, “The complete bag has a premium look with modern colors and custom photography ... When it attracts the customer, he/she can pick up the bag and inspect the product closer through the window, which is also shaped as a sweet potato.”