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“For consumers, messag- ing and labeling are just as important as the container when making a purchasing decision. e feedback is clear: consumers prefer simplicity. And they want clear packaging in order to see their food.”
— Carrie Cline, InLine Plastics
without making the products look highly processed,” says Forowycz.
Sonoco, which acquired Clear Lam Pack- aging in 2017, has grown from a company with a dozen workers in a rented South Carolina warehouse in the late 19th century to employing 20,000 people o ering package solutions in 33 countries.
To a certain extent, size or shape of the package can help capture customers’ attention without sacri cing the size of the window.
“Retailers are always on the lookout for new and interesting packaging options to increase marketability and provide a lift in sales,” says InLine Plastics’ Cline. “ is can be achieved through new size o erings, a refresh in the branding and innovative labeling. ere are occasions where the container design itself factors into choosing one produce supplier over another. Our customers partner with us to design packaging containers that retailers can rely on to attract and meet consumer demands.”
e tradeo between the size of the view and the space for messaging also can be made more palatable by using material that makes the window as clear as possible.
“Cast polypropylene (CPP) is the best material for clarity when a customer wants to show o the product, for example green beans, peppers,” says Mohsin Masud, head of sales for Canada at Chantler Packag- ing.“Chantler has developed a freezer-grade CPP as an alternate to polyethylene (PE), for great retail presence and functionality as retailers and customers can put them in the freezer without the package breaking. For leafy greens, micro-perforated biaxially oriented polypropylene (BOPP) works best to reduce condensation, which can cause bacteria build up. It also is a good anti-fog material.”
64 / OCTOBER 2018 / PRODUCE BUSINESS