Page 63 - index

aging, Mississauga, ON. “We made artwork for a potato client where the package had a window. e complete bag has a premium look with modern colors and custom photog- raphy. is is what pops out at the retail level. When it attracts the customer, he/she can pick up the bag and inspect the product closer through the window, which is also shaped as a sweet potato.”
Ernest and John Chantler began o ering packaging for the food industry in the 1930s, and the company they started now o ers One World Sourcing, in which experts at their Canadian headquarters work with customers to design packaging that is then made more economically overseas.
Since the packaging serves competing purposes the rst question to answer is: What size window?
WHAT SIZE WINDOW?
ere is no one answer to this question, no one-size- ts-all solution.
“We have seen every design, from almost 100-percent ink coverage to sparse ink coverage to allow for the product to be shown better,” says Joe Bradford, vice president of sales at Temkin International, Payson, UT.
Temkin International produces pack- aging for many products, including produce, at four locations and o ers high-end options including the most modern, full-color printing.
Some produce items need to be merchan- dised in packaging that o ers a very good look at the product.
“Clarity and maximum visibility of the product are very important for cut and processed produce items,” says Roman Forowycz, vice president for integrated solu- tions at Sonoco Global Flexibles, Elk Grove Village, IL.
“When graphics are used, they typi- cally include lighter colors and newer matte surfaces with large clear areas and windows. e goal is to communicate with consumers
PHOTO COURTESY OF INLINE PLASTICS
“Clarity and maximum visibil- ity of the product is very im- portant for cut and processed produce items. ... e goal is to communicate with consumers without making the products look highly processed.”
— Roman Forowycz, Sonoco Global Flexibles
PRODUCE BUSINESS / OCTOBER 2018 / 63