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PERUVIAN ASPARAGUS IMPORTERS ASSOCIATION
MASTERS OF MERCHANDISINGPRODUCE BUSINESS / MARCH 2019 / 9
Suggest Uses: Asparagus is easily prepared so make sure your customers know this. Give shoppers ideas on usage with signage, highlighting how easy and quick it is to prepare.
Handle With Care: Successful sales stem from a well-handled product. Asparagus should be bright- looking with closed, firm tips. The butt-end of fresh asparagus should be cleanly cut and sufficiently hydrated. Be sure to monitor the condition of water in display trays and change frequently. In the backroom, keep asparagus cold (34-36 degrees F) and moist (damp
room) prior to display. Fresh asparagus is not ethylene-sensitive but is suscep- tible to absorbing very strong odors.
Add Healthly Messages: Be sure your signage promotes health benefits:
• Asparagus is low in calories
• Naturally fat-and cholesterol-free • Good source of potassium, Vitamin
A, Vitamin C
• Rich in rutin and folacin (proven
important in the duplication of cells for growth and repair of the body).
PERUVIAN ASPARGUS IMPORTERS ASSOCIATION Contact: Priscilla Lleras-Bush 817.793.3133 priscillaprestige@outlook.com
CHECKLIST FOR SUCCESSFUL ASPARAGUS SALES
Start with quality product sourced from Peru
Build large, attractive, visible displays
Offer variety in color and packaging
Put out usage suggestions
Cross-merchandise
Communicate health benefits