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Temkin International and other companies offer the latest in packaging solutions to improve shelf life of produce and ensure in-store visilbity. Temkin vice president of sales Joe Bradford says, “We have seen every design, from almost 100-percent ink coverage to sparse ink coverage to allow for the product to be shown better.”
A choice between space for the window or for the messaging is usually best made if you accept that a trade-o is unavoidable.
“For consumers, messaging and labeling are just as important as the container when making a purchasing decision,” says Cline.
“ e feedback is clear: consumers prefer simplicity. And they want clear packaging in order to see their food. For retailers, shape and size is also a key component. It is important that the product ts the package perfectly.
“When choosing a vendor, retailers will look for suppliers that o er a variety of shapes and sizes, with the clarity consumers prefer. Of course, price is always taken into account when making the nal supplier deci- sion as well,” adds Cline.
PHOTOS COURTESY OF TEMKIN INTERNATIONAL
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