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“We are seeing a continuing trend of earth-tone colors, matte nishes are still popular, and registered matte with areas of gloss have become very popular.”
— Joe Bradford, Temkin International
COLOR IT IN EARTH TONES
Next to the size of the window, the color of the packaging may have the biggest impact on merchandising.
“Depending on the product, color can be in uential,” says Cline. “Recent research indicates consumers are enticed by the color green, since it has a known associa- tion with symbolizing ‘freshness’ in produce environments. But above all, clarity is what consumers demand. ey want to see the food in the package and let the food translate color.”
Peel-and-reseal bags have evolved from high-gloss nishes to more subtle, natural-looking covers, such as this Sunny Fruit-brand package from New Jersey-based Safe Food Corp., that includes gs grown in Turkey.
ere may be a general trend in the direc- tion of earth-tone packaging as a way to convey the produce is nature-friendly.
“We are seeing a continuing trend of earth-tone colors, matte nishes are still popular, and registered matte with areas of
gloss have become very popular,” says Temkin International’s Bradford. “When registering matte, designers are creating depth, texture and a more concentrated focal point on the bag.”
ere must be a t, however, between the
66 / OCTOBER 2018 / PRODUCE BUSINESS